Photo by Jocelyn R.C.

We do custom cakes! Please give us at least 3-5 days notice, or 2 weeks notice for wedding consultations and highly specialized orders.

If you need a cake in a hurry, we have stock cakes available. Our flavors are constantly rotating, so give us a call to see what we have in stock!

Cake Pricing

Our cakes are priced by size, flavor, and design. Basic cakes include choice of chocolate or yellow cake, and chocolate or vanilla buttercream. Call us to find out more about our specialty flavors and designs!


To place an order, call the shop: 646-964-5777. Because our custom cakes are handmade to each order, we require 5 days notice for any custom cake cancellations.

As all of our products are custom made, we do not provide refunds. However, we work hard to ensure all of our customers are happy. If you unsatisfied with your order for any reason, please email or call us so we can make it right!

Cake Gallery

Some sweet examples of our favorites.

Standard Cakes

Sweet Generation


1329 Willoughby Ave

Brooklyn, NY 11237

(right off the Jefferson L)


Hours of Operation

Sunday-Thursday 9am-6pm

Friday 9am-8pm

Saturday 8am-8pm

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© 2016 by Sweet Generation LLC. Photography by Amelia Holowaty Krales, Todd Durm, Jocelyn R.C., and Rena F. Lampka.

Sweet Generation RISE is a Fiscally Sponsored Project of Inquiring Systems Inc. (ISI). ISI is a California Nonprofit 501(c)(3) Corporation Founded in 1978.