Photo by Amelia Holowaty Krales
Sweet Generation is a social enterprise bakery (est. 2012) in NYC, with a retail store, wholesale operation, and a social mission program (RISE) that trains and employs young people from marginalized communities in our creative bakery space, while empowering and preparing them to access quality employment. 
Voted "Best Cupcake in NYC" by the Village Voice, we pair unique and memorable flavors using natural, whole ingredients whenever possible. Our pastries are not mass produced - they are handmade with care by pastry artists, with the help of young people from the community developing their professional and technical skills.
With every purchase of our award winning cupcakes and pastries, you are supporting our mission. Thank you for helping us #sweetenthefuture!

CORE BELIEF: Work should be a place where individuals can be themselves and contribute their creativity to their daily tasks and the ongoing growth and development of the business. Employees are encouraged to develop creative projects based on their skills and interests - these projects have ranged from curating our youth art wall to installing complex thematic window displays to organizing a youth blog. We believe that when you can bring your passion to work, you are happier, more fulfilled, and more productive.


PARTNERS: By partnering with nonprofits and schools, we are able to provide internships and job opportunities for youth that are paid or earn school credit. We select partners based on mission alignment, programmatic structure, and support systems.


CULTURE: We believe in the value of a strong community and supportive team environment. To encourage high morale, our Sunshine Committee is responsible for creating activities to celebrate staff including holiday theme parties, catered family meals, employee discounts, customized employee gifts, paid time off, financial bonuses, and more.

Sweet Generation Bakery


130 1st Ave., Manhattan, NY 10009

Between St. Marks & 7th St. in the East Village


Hours of Operation:

M-Th:  8am - 8pm 

F:  8am - 9pm  

Sat: 10am - 10pm

Sun: 11am - 9pm




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© 2016 by Sweet Generation LLC

Photography by Amelia Holowaty Krales, Todd Durm, Jocelyn R.C. & Rena F. Lampka

Sweet Generation RISE is a Fiscally Sponsored Project of Inquiring Systems Inc. (ISI). ISI is a California Nonprofit 501(c)(3) Corporation Founded in 1978.