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Photography by Amelia Holowaty Krales, Todd Durm & Rena Lampka

Sweet Generation is an artisan bakery specializing in handcrafted pastries and cakes, but we are more than just a bakery.


Every purchase of our award-winning pastries supports RISE, Sweet Generation’s nonprofit workforce development program serving young people from historically marginalized communities. 


Thank you for helping us #sweetenthefuture!

Sweet Generation


1329 Willoughby Ave

Brooklyn, NY 11237

(right off the Jefferson L)


Hours of Operation

Sunday-Thursday 9am-6pm

Friday 9am-8pm

Saturday 8am-8pm

Support Us


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© 2016 by Sweet Generation LLC. Photography by Amelia Holowaty Krales, Todd Durm, Jocelyn R.C., and Rena F. Lampka.

Sweet Generation RISE is a Fiscally Sponsored Project of Inquiring Systems Inc. (ISI). ISI is a California Nonprofit 501(c)(3) Corporation Founded in 1978.